Winnergy Medical Co., Ltd. continues to prioritize the continuous development of its people, particularly its Sales and Customer Service teams, which play a vital role in building trust and long-term relationships with customers and business partners. To support this commitment, the company recently organized a training program focused on communication and persuasion based on behavioral science, designed to enhance professional capabilities in line with today’s dynamic business environment.

The program was honored to be led by Aj. Trynh Phoraksa, Ph.D. (Dr. Trynh Phoraksa), a specialist in psychological criminology and criminal behavior, served as the keynote trainer. Dr. Trynh shared in-depth insights into human behavior, advanced communication techniques, and psychological mechanisms that influence decision-making and trust-building in professional interactions.

The training incorporated a comprehensive learning approach, combining academic lectures, interactive workshops, and simulation-based exercises. This structure enabled participants to immediately apply newly acquired knowledge and practical techniques to real-life work situations, particularly in customer engagement and negotiation contexts.

This initiative reflects Winnergy Medical’s strong commitment to enhancing organizational capabilities, developing high-performing teams, and supporting sustainable growth. Through continuous investment in people development, the company aims to deliver long-term value to customers and stakeholders while strengthening its position as a trusted partner in the healthcare industry.